Startup Culture: Illustrated by a Photo and a Cartoon

 These two different elements describe the same economic phenomenon, known as startup culture. The first, a photo in the top left, appears to be a secluded startup incubator; where an entrepreneur is laying a blueprint to effective startup culture. This blue print is on a chalk board which signals the simplicity in the origins of business. The second element, a cartoon in the lower right shows the same startup culture in a different light. It displays a city and indicates that a startup is like a small home among the background of a city skyline. This displays a similar message about the size of the business entity, but also highlights the competition as being of a higher nature. The photo, doesn't have its focus on comparison, rather it looks to identify a more honest view of the startup. A startup by definition does not yet have competition, because it is pursuing a market which is either not occupied, or it doesn't currently have a place in. The photo thus seems to focus more on the actual nature of startups, while the cartoon compares that nature to the surrounding competition.